Stok Tap

Dead stock is not a product problem. It is a distribution problem. The demand exists, but the inventory is invisible to the buyers who need it.

Stok Tap builds the infrastructure to correct this market failure. We connect directly to manufacturer ERPs, ingest "dead" inventory data, and programmatically distribute it to the channels where active demand exists.

The Market Failure

In the electrical supply industry, millions of dollars in viable inventory sit stagnant in warehouses, slowly depreciating to zero. Manufacturers verify this loss as "the cost of doing business."

This is an incorrect assessment. The product is not dead. The local demand for it is dead. But in a global market, someone, somewhere, is looking for exactly that breaker, that specific connector, that discontinued panel.

The failure is one of visibility. The manufacturer cannot see the global long-tail demand, and the global buyer cannot see the manufacturer's back-shelf inventory.

The System

Stok Tap solves this through system-to-system integration.

• 01
  Ingest. We integrate with inventory systems to identify SKUs that have met "dead stock" criteria (no movement in X days).
• 02
  Enrich. Raw SKU data is meaningless to a search engine. We enrich product data to match how buyers actually search.
• 03
  Distribute. The inventory is pushed programmatically to marketplaces and demand channels where intent is high.

Provenance

This system is built on seven years of operating experience in electrical ecommerce. We have sold tens of millions of dollars in electrical products online. We have managed millions in ad spend across 40,000+ SKUs.

We know that human teams cannot manually liquidate 40,000 SKUs. The unit economics of human attention do not work for long-tail inventory. Only systems can scale to match the fragmentation of the market.

Stok Tap is that system.